Americanization of the European Economy: A compact survey of by Harm G. Schröter

By Harm G. Schröter

One of many major gains of the realm economic climate because the overdue 19th century has been the transforming into dominance of the yank economic system in either quantitative and qualitative phrases. elements of this improvement - e.g. clarification or the world-wide diffusion of Coca-Cola - were researched, yet mostly in isolation. Americanization of the ecu economic climate offers a accomplished but compact survey of the expansion of yank financial impression in Europe because the Eighties. 3 certain yet cumulative waves of Americanization are pointed out. Americanization was once (and nonetheless is) a posh means of technological, political, and cultural move, and this evaluate explains why and the way america and the yank version of commercial capitalism got here to be authorised because the dominant paradigm of political financial system in latest Europe. Americanization of the ecu economic climate summarizes the continued dialogue via enterprise historians, sociologists, and political scientists and makes it obtainable to every kind of readers who're drawn to political and financial improvement.

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In Dessau-Törten Walter Gropius designed and built 300 houses using only a few basic models. The construction was rationalized according to Ford’s and Taylor’s precepts, using pre-fabricated parts, transported to site by rail, and assembled in place. Att the time (1926–27) the German construction industry was still dominated by artisanal labour, so Gropius’s modernist building site constituted a managerial and technological revolution. The French-Swiss architect Le Corbusier had even more revolutionary ideas; he published plans of houses to be assembled within three days!

In his 1911 book, Principles of Scientific Management, Frederick Taylor summed up two decades of empirical studies and practical work by himself and others. He argued that there was a single best way to organize a certain work-activity and that the purpose of rationalization was to find that way and implement it. To this end he and his assistants studied carefully the single movements of a worker, measured them, optimized them, and then allocated a defined period of time to each, including interruptions for miscellaneous activities and for relaxation.

Each produced office equipment in France, Germany, and the UK. The large American oil companies, such as Standardd Oil of New Jersey, Chevron, and Texaco, had refineries in the major European countries, and their distribution networks covered the whole of Europe. Especially in electrical products, business machines, rubber products, and automobiles the US enterprises were acknowledged to be technically superior to their European competitors, so the FDI could be construed as an invitation to European business to learn from the Americans.

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