Anatomy of a Business Plan: A Step-By-Step Guide to Building by Linda Pinson

By Linda Pinson

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Additional info for Anatomy of a Business Plan: A Step-By-Step Guide to Building a Business and Securing Your Company's Future, 5th Edition

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Using the key words, be concise, but address all of the following elements. You may include other organizational areas that you feel are key to your particular industry. Summary Description of the Business Products or Services Intellectual Property Location Legal Structure Management and Personnel Accounting and Legal Insurance Security 26 Anatomy of a Business Plan, Chapter 4, Part I: The Organizational Plan What Is an Organizational Plan? The Organizational Plan is the section of your business plan that covers the description of your products and services and the administrative setup of your business—the details of how your business is put together in order to function in an efficient and cost-effective manner.

If you store information in a data warehouse for later analysis, your data warehouse systems can help you identify trends within your company in sales, marketing, production, and finance. The sales and marketing data will be particularly useful for managing your marketing plan. Contents of Your Marketing Strategy (Marketing Plan: Section III) In this section of your marketing plan, the contents shift from descriptive to extremely detailed.

If you have formed a partnership, explain why the partners were chosen, what they bring to the company, and how their abilities complement each other. Show their experience and qualifications by including copies of their resumes. Include a copy of your partnership agreement in the Supporting Documents section. Your agreement should include provisions for partners to exit and for the dissolution of the company. It must spell out the distribution of the profits and the financial responsibility for any losses.

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